Customer data platform (CDP) is an emerging technology that allows businesses to store, manage and access customer data. While there’s still debate as to whether CDPs are the right choice for companies, many marketers seem to be warming up to using a real-time CDP. Why? Here are some of the main reasons why marketers say they’re interested in these new technologies:
More control
You have complete control over your data. You decide what is shared and with whom, when it is shared and how long the data is stored before being deleted.
This means that you do not have to worry about sharing your personal information with other companies because you can access all of your personal information anytime you want to.
If you are looking for a good customer data platform that gives you full control over your personal information, experts recommend CDP Enterprise because they offer many great features.
Simple integration
A CDP is an integrated data platform that pulls together customer data from multiple sources and stores it in a single place. It gives you access to your data on demand, so you can quickly integrate insights into your business decisions. As a result:
- You have a unified view of all your customer information, which helps you make better decisions about how to serve them. This includes demographic details, purchase history, preferences and more.
- Your customer data is easy to access and analyze without needing expensive IT resources or third-party software tools.
Better insights
First, look at the main reason you might want to get started with a CDP. With a better understanding of your customers and their behaviors, you can improve targeting and personalization in your marketing efforts. This is especially important because people are more likely to engage with content that is relevant to them.
More personalization
Personalization is a key component of the customer data platform. It allows you to tailor your marketing and sales activities specific to each customer based on their behavior and preferences. This can help improve the overall customer experience, driving revenue growth.
Improving targeting accuracy
Customer data platforms provide a single source of truth. They do this by integrating with multiple data sources, which can include:
- Customer data warehouse (CDW)
- First-party sources like transactional databases and CRM systems
- Third-party sources like DMPs, DSPs and behavioral overlays.
The integration process allows for real-time access to the data to be used at any point during customer interactions. Additionally, this information is available at a granular level and not just on an aggregate level. This means you can see patterns across all customer touchpoints rather than just one channel or medium. For example, you can check out Adobe Real-Time CDP to get some help from experts to get started with CDP solutions. Customer data platforms can be helpful in many ways. They can help you to expand your business and find new customers. They can also help you improve your targeting accuracy, one of the biggest challenges brands face today. So if you have not yet started using such a platform, it’s time to start looking at them now!